We are Shoreline

Our Story

Co-founders Kyle and Spencer met in 1st grade and instantly bonded through a shared love of cars. They spent summers during school working for race shops at Sonoma Raceway where they developed a deep passion for vintage racing machines. That passion eventually led them to start Shoreline. But why now?

Regulations are forcing OEMs to make heavier and more complex cars. As a result, demand for a pure driving experience is increasing. We have charted a path to utilize low-volume legal exemptions – and modern design and manufacturing technologies – to build road-legal sports cars that deliver exceptional levels of mechanical purity and driver involvement.

Our first vehicle - the LM Coupe - has been designed and engineered entirely in-house over the last several years. This is an automotive startup made by enthusiasts for enthusiasts; our cars are designed to be driven and our doors are always open. We are looking forward to our public opening in the near future, and tapping into Southern California’s incomparable car culture. Our goal for Shoreline HQ is to create a space where like-minded people can come relax, refuel, and revel in automotive passion while watching our skilled craftsmen hand-assemble some of the most driver-focused vehicles on earth.

The Journey So Far


The first sketches are drawn and refined as a computer model

2020

Shoreline Bespoke incorporates, feasibility study completed

2021

R&D program underway, first customer contract secured

2022

First prototype built, dynamic testing program underway

2023

Development continues, first customer deliveries est. 2026

2024

Spencer Beckman

Founder, CEO

Determined to start his own car company since age 16, Spencer combined his lifelong passion with a Motorsport Engineering degree from Oxford Brookes University and years of entrepreneurial experience. He drew the first LM Coupe sketches in 2020 and developed a business plan with the help of several veteran automotive executives from Europe’s leading luxury carmakers. His vision for Shoreline is that of a company which exudes automotive passion, creates kinetic sculptures for discerning clients, and gives back to the automotive enthusiast community.

Kyle Krueger

Founder, COO

Kyle grew up with a strong affinity for mechanical things which naturally led to a love of cars. He graduated from UC Davis with a Mechanical Engineering degree and began his career at Ford, developing high voltage battery systems before transitioning to aerospace, where he manufactured composite structures and rocket engines at some of the biggest names in the business. Through it all, his passion for driving has remained. His vision for Shoreline is to bring customers the highest level of manufacturing excellence within a truly unique driving experience.

“To me the ultimate car is a form of kinetic art where design and engineering meet on equal terms. The LM Coupe is just that – a sculpture that comes alive.”

Spencer Beckman

“We are building the LM Coupe to the same standards I grew used to in aerospace. You can’t fix a satellite once it’s in orbit; it simply cannot break.”

Kyle Krueger